Hotel PR is a specialist public relations consultancy for hotels, guest houses, serviced apartments and restaurants.
Established in 2001, it currently has clients from Inverness to the Cotswolds and is trusted by many leading hotels, serviced apartments and restaurants.
What our clients say about us
“Hotel PR have generated a steady flow of great reviews from food writers, making guests more aware of our restaurants and broadening our appeal. Scott and Julia are proven hospitality industry specialists, creative, fast moving and reliable, with a knack of getting results and a keen eye for promotional opportunities outside the media as well”
Nav Basi, Owner, The Dhabba and Dakhin Restaurants, Glasgow
“Hotel PR were instrumental in winning our first (hopefully of many!) award and played a key role in raising our profile at both local and national levels. Scott and Julia’s contacts and experience in the industry are second to none and they were able to create a real point of focus for our marketing strategy”
Jacqueline Nisbet, co-owner, Bennet’s Bar/La Petite Mort restaurant, Edinburgh
Pub Excellence Winner, Catering in Scotland (CIS) Awards 2017
“Scott and Julia have been crucial for the launch of the Douglas Hotel. They have been a wealth of knowledge and contacts but more than that have been friendly, down to earth and genuinely feel like part of our team. We would recommend them without hesitation”
Elaine Campbell, General Manager, The Douglas Hotel, Arran
Scotland’s Independent Hotel of the Year 2018
“Their professionalism, integrity and performance have always been of the highest order”
Ken Lockley, Commercial Director
Moness Resort, Aberfeldy
“Fantastic communicators, speedy and efficient. We always feel like we have Hotel PR’s undivided attention and, most importantly, they bring results”
Hannah Walker, Ardanaiseig
PR & Marketing Manager
“Hotel PR have a wealth of experience and in-depth knowledge of our industry. They are pro-active, persistent and work rapidly. I recommend them”
Anne Gracie, Winner of Best Independent Hotel 2015
Co-owner, Duisdale, Toravaig and Skeabost House Hotels, Skye
“Hotel PR continually exceed the brief I gave them. They’re hardworking, successful and creative, with great media insight as well as a firm grasp on my business objectives. Highly recommended”
Colin Stone, Commercial Director, Mansley Serviced Apartments (London, Cheltenham, Edinburgh and Inverness)
2017 Best UK Hotel for Customer Service, trivago
“I cannot recommend them highly enough. They were great – far beyond our expectations. Hotel PR are efficient, transparent and really know the industry”
Rachel Conway, Field Restaurant, Edinburgh
I’ve lost count of the number of times I’ve been speaking to the owner or manager of a hotel or restaurant about promoting their establishment and received the response.
“Oh, but I’m not interested in advertising.”
It continues to amaze me how many clever people in the hospitality business don’t know the difference between advertising and PR.
Advertising is paid-for; PR is often free - once you’ve agreed to pay a reputable public relations company to work on your behalf.
Advertising generally provokes scepticism on the part of the reader, listener or viewer, and can lack credibility because potential customers know it’s paid-for; a published press release or journalist’s review is far more likely to be believed and therefore lead to more business.
On another subject, I’ve been having lively debates with some of our clients about tourism taxes in the wake of Edinburgh Council’s proposal for a 2 per cent or £2 per room per night charge on all forms of accommodation.
Our Edinburgh clients tend to be against it. Me, on balance I’m in favour provided the money is indeed spent on improving the tourism infrastructure and not frittered away elsewhere. I’ve lived and worked in countries where such a tax is commonplace and used for the benefit of the hospitality business. If we’re serious about tourism in Scotland we need to invest more in it.