Communicate with your guests and your staff.
At HotelPR we are great fans of newsletters which experience has shown can bring in significant extra business.
Communicate with your guests - present and prospective.
Give them inside news about the extra miles your staff go to enhance the customer experience.
Entertain them with amusing anecdotes; tantalise them with mouthwatering recipes from your chef; tell them about some of the celebrities who have stayed or eaten with you; update them on staff and managerial appointments.
Above all, tell them about your special offers, especially deals available when your hotel or restaurant is usually quiet.
Newsletters - perhaps issued every quarter to reflect the four seasons - can include some of the information already generated for PR purposes. The additional effort required can be minimal.
Improve staff communication
What about a newsletter for staff? This can be especially useful for informing employees who work in different locations. Staff will be better motivated and productive as a result of improved information flow and a sense of ‘belonging’ to the organisation.
HotelPR specialises in copywriting, designing and producing newsletters.
Ask us for a no-obligation quote. Call 0131 473 2388
today.
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