VISITSCOTLAND chiefs have announced plans to axe nearly two-thirds of local information offices — just as the country celebrates a record-breaking year for tourism.
Bosses claim they are closing 39 of the 65 centres because travellers prefer to plan their adventures online. But industry experts believe holidaymakers deserve to be welcomed to our homeland by a team of friendly faces.
Today SCOTT THORNTON, managing director of Edinburgh-based consultancy Hotel PR, explains why the personal touch is always best…